What began as a personal act of reclaiming my identity

What began as a personal act of reclaiming my identity

They say motherhood slows you down.
But for me, it lit a fire.

What began as a personal act of reclaiming my identity — a quiet moment of creating a ring with my own breastmilk — became @lovejunogems, a fine jewellery brand rooted in memory, meaning, and identity.

Huge thank you to @hbjeong12, Nadiah Koh, and the @moneyfm893 team for having me on The Right Business yesterday.

We spoke about:
✨ Why I created a fine jewellery brand using sentimental elements like breastmilk, umbilical cord, hair, and ashes
✨ How motherhood became the catalyst for reclaiming my identity through craftsmanship and storytelling
✨ What emotional luxury means to modern Southeast Asian consumers
✨ And why I believe that meaning, beauty, and business can co-exist

Thank you @moneyfm893 for the space to speak from the heart.

And to every woman navigating transformation — your story matters.

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